• Jacob Black

NFTs: Behind the Hype


GM by Marc Simonetti


What is an NFT? That is the $69 million question of the moment. An NFT is a ‘non-fungible token, a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. Types of NFTs include digital files such as digital images, photos, videos, and audio.’


But this Wikipedia definition doesn’t help us simple folk make any more sense of the question, so let’s break it down.


First, the blockchain: essentially, it is a technology that records transactions but is not controlled by a single person or body. In a blockchain, transactions are recorded simultaneously by many computers who are connected in a network - so the information is logged on many computers at the same time. To hack a blockchain, all computers would need to be hacked simultaneously. As a result, many deem blockchain technology to be a safer way to carry out transactions. It is a decentralised way of recording information, distributed across a peer-to-peer network.


One of the first units of data to be traded via blockchain technology has been cryptocurrency, such as Bitcoin or Ethereum. And now, just as people can trade cryptocurrency through this technology, they can also trade images, videos and audio according to the same process.


Next, let’s talk about fungible and non-fungible: fungible items are interchangeable and not unique: think about any currency, like a dollar. One dollar is equivalent to the next - there is nothing special about one dollar versus the next. By contrast, a non-fungible item is unique and indivisible, like an original work of art. And in this context, a ‘token’ is a unit of data. This is why digital artworks are being referred to as non-fungible tokens or NFTs: it emphasises their uniqueness in the digital context.


However, rather than thinking that artworks sold as NFTs exist on a blockchain, it’s helpful to think of them as specific digital images, music or videos that have a specific code attached to them (imagine lines of code behind an image like in the Matrix). It is this code which exists on the blockchain, not the actual image.


Finally, an NFT is created, or ‘minted’, when it becomes part of a blockchain.


So what’s all the hype about? Why does this matter? Well, there are two important changes brought about by NFTs in the context of art: ownership and royalties. Ownership can now be attributed to a person (the buyer) via the code on the blockchain, and therefore provenance can be established: someone possessing an NFT possesses a one-of-a-kind item that no one else has. The second change is that within the lines of code embedded in the artwork, there can be an express requirement made that each time the artwork is sold, a percentage of this sale will be automatically sent to the creator of the artwork.


Your next questions might be: can’t someone just take a screenshot, or download an NFT and own it too? Doesn’t this negate the whole point of buying NFTs? This is known as the ‘alt + right click’ argument. But just as you can go to a gallery and take a photo of a painting or view sports on your television, it doesn’t mean that you actually own that painting or broadcast. The same goes for NFTs. Think of NFTs as the code which unlocks the path to the actual digital art; the owner of an NFT is the person who actually possesses the code, and therefore has the ability to sell the art.


Yet, the status of ownership can be difficult to police and there have been some abuses with people passing as owners of an NFT when they are not. Artists have to be constantly on their guard against such theft. What has also happened, and is definitely illegal, is the sale of an artist’s NFTs by unconnected individuals for their own profit. It’s fair to say that because this technology is relatively new, the copyright provisions surrounding the use of NFTs by non-owners is a bit murky.

2021 saw a massive surge in the popularity of NFTs, the first headline-grabbing news about NFT came when Beeple’s NFT “Everydays - the first 5000 days” was sold for $69 million at Christie’s first NFT auction, breaking all records and making him one of the richest living artists instantly. The shockwave of the pandemic and its unpredictability contributed significantly to the rise of NFTs over the last two years, launching them as a new class of digital asset, with much appeal for a new breed of tech investors.

Everydays: the First 5000 Days, by Beeple


Another fascinating phenomenon has been the development of AI generated NFTs as collections. Two of the best known examples of this are Bored Ape Yacht Club (BAYC) featured below and CryptoPunks, and others include Cool Cats NFTs, World of Women and CrypToadz. These collections require a collective of people including coders, graphic designers and marketers, to work together to create a base template that is used to generate thousands of variations of the same basic design. The collection is then hyped up to appeal to buyers looking to make a short term investment.


These collections are typically seen as investment opportunities, like when collectors rush to buy a pair of hyped sneakers as soon as they are released in order to resell them later for a considerable mark-up. The speculative, ‘gold rush’ aspect to this type of NFTs has made them controversial. Some creators have made a lot of money, particularly those who have been able to generate enough publicity so that their collections sell out when they are first ‘minted’. Likewise, savvy investors who bought at ‘mint’ have then been able to resell their popular NFTs and make huge gains.

Concurrently, websites acting as marketplaces for digital artists to list their digital art for sale as NFTs have flourished. Websites like SuperRare, Nifty Gateway or Niftify.io allow artists to join the platform, create a profile, and list their artworks for sale. Combined with these marketplaces, NFTs are providing digital artists with a way of selling their work as fine art which did not previously exist. To find out more about how it works for artists, read ArtULTRA’s April artist feature and artist interview.

What’s even more appealing is that these particular websites allow customers to pay for NFTs using ‘normal’ money rather than cryptocurrency. By contrast, other major platforms such as OpenSea, on which anyone can list an NFT, only accept payment in cryptocurrencies. This adds a layer of complexity for anyone who does not have a cryptocurrency wallet and is unfamiliar with this new form of trading. As well as allowing customers to purchase in ‘normal’ currency, marketplaces such as Nifty Gateway also curate the art sold on their platform, as artists have to be invited to join them.


Whilst for now it may seem that purchasing art NFTs offers limited added value to the buyer beyond the security of owning it, for the digital artist, NFTs are a new, economically viable way of selling their work. But the future gives us glimpses of new possibilities. With the rise of the metaverse and Web3, NFTs are likely to become more functional and their value will therefore continue to increase. Imagine lining the halls of your virtual mansion in the metaverse with the digital art you've acquired as NFTs? Or displaying and trading your NFT collection in your own virtual gallery for friends around the world to come and see while grabbing a virtual cup of coffee and a chat?


This future, by the way, may not be as remote as you might think.




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