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ArtULTRA x Sisters Grimm

Creative vision & positioning

The brief

Sisters Grimm is a world renowned theatre production company, created by award-winning composer Ella Spira, MBE and former Royal Ballerina Pietra Mello-Pitman, MBE. The restriction brought on theatres by the pandemic required Sisters Grimm to reimagine their business model and activity.

Our solution

Over the past twelve months, Alice Black has advised Sisters Grimm. As it considered a pivot in terms of its activity, away from performances, Sisters Grimm wanted to explore how the company might develop a new strand of activity. This required a review of its vision and objectives, as well as advice and best practice recommendations about how to develop their ideas for global exhibition projects.

Client review

Alice has delivered workshops for us and guided us through the development of our activity. It has been a pleasure working with her, her professionalism, in-depth knowledge of exhibitions and the cultural sector as well as strategic advice have been incredibly valuable to us.

Key stats


Improved exhibition process. Over 700 applications received from schoolchildren for new iteration of Art In Nature in Australia


Exhibition R&D


Shaping exhibition pitch

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