ArtULTRA x Mayor of London
Let's Do London
Creative production of the Mayor of London's "Let’s Do London" campaign, including three large outdoors art projects.
The brief
ArtULTRA was appointed from July 2021 to March 2022 as Creative Producer for the Mayor of London Let’s Do London campaign. ArtULTRA’s brief was to manage and coordinate key stakeholders to deliver outdoor art projects across Central London, working with artists and other key stakeholders to deliver projects on time and to budget.
Our solution
Over the course of this appointment, ArtULTRA delivered three major public art hero projects as part of the Let’s Do London programme ; 'Bring London Together', a series of major new temporary streetscape commissions in Camden and the City of London, 'Borealis' an immersive light installation in the City of London and 'City Lights', a group of five sound and light installations also installed in the City of London. ArtULTRA’s role included overseeing the delivery of the installations, managing high profile partnerships and multi-stakeholder relationships across a range of venues across the capital. Against a tight timetable, ArtULTRA created project plans, oversaw budgets and ensured each project delivered their objectives.
Client review
Alice Black and ArtULTRA have been great partners for Let’s Do London. Collaborative, creative, committed and calm under pressure. Alice and her team were a joy to work with, they responded to the project demands and expertly managed a set of complex projects, providing timely and judicious advice. She brought the right skills and experience to bear to ensure that the projects were delivered successfully and worked well with all stakeholders involved. All projects achieved their intended objectives of signaling confidence, driving footfall and increasing spend back into central London. The projects attracted huge press and media attention and they were very well received by the public. Alice and ArtULTRA played an important role to ensure London’s cultural heart kept beating through and as it emerged from the covid pandemic.
Key stats
Borealis
Seen by 30,000 visitors over 12 nights
95% of visitors said this event made the city more welcoming; 79% would visit more often to see similar installations
Spend per visitor of £46 (Borealis & City Lights)
City Lights
Seen by 22,500 visitors over 8 nights
80% would visit more often to see similar installations
Unique Monthly Visits of channels which featured news about City Lights (tv, online) publications of over 17M
